Your 2025 Small Business Playbook: Top 5 Small Business Marketing Tips, Strategies & Must-Reads from TAWC Multimedia

Running a small business without a plan is like assembling IKEA furniture without any instructions. Sure, you might get something an ultra-chic looking couch, but chances are it’s turning to rubble first time your dog jumps up on it with a little too much gust. Since we’re barely into 2025, and a lot of entrepreneurs start their businesses earlier in the year, we rounded up five essential reads that cover everything from knowing your audience to building a loyal community. The best part? They’re all from our blog right here – and there’s even more useful info when you start digging into it.

That’s enough of us inflating our own egos though, let’s launch right into it with the highlights that can get your small business started off on the right path. Starting with:

Know Your Audience (or Don’t Sell Snow to Penguins)

You may have the coolest product or essential service the world has ever seen. But if you try to sell it to the wrong people, you won’t get too far. How good can your new steakhouse do when it’s in the middle of vegan-only housing? We’ll tell you right now. Not good at all. In this blog we go over why knowing your audience is so important and provide some great tips on how to figure that all out. You can’t figure out your marketing if you don’t even know who you’re marketing to, and “everybody” isn’t a valid answer.

Branding with Color: A Small Business Guide to Influencing Customers

Color isn’t just about aesthetics. It can influence emotions, decisions, and whether people trust your small business or scroll right past it. This guide breaks down how to use color psychology to attract and retain customers. Here we break down why color is so important, some of the psychology behind it, and give you a basic breakdown of how certain colors translate to your audience.

The Importance of Consistent Branding

If your logo, messaging, and tone change every other week, you’re not just confusing customers, you’re losing business. Like a restaurant that serves sushi and BBQ and French pastries, you’re just doing too much. Figure out what your brand actually represents and stick with it. Get things consistent to build trust and brand recognition with your small business; this article lays out why that’s non-negotiable for long-term success.

Why Your Small Business Needs a Social Media Presence (Even if You Think It Doesn’t)

If you think social media is just for dance challenges and cat videos, you’re sadly mistaken. Every single one of your customers are online, and if your small business isn’t, you’re leaving money on the table. This blog walks you through why a solid social presence matters and how to do it right.

Why the Best Brands Build Community

Great brands don’t just sell products; they invest themselves in their neighborhoods customer’s lives. Ever wonder why people will defend their favorite coffee chain like it’s a family member? It’s all about community. Here we discuss why the best small businesses become an integral part of their communities and why the most successful businesses do exactly that. It isn’t just about making money, it’s about being a part of something larger than all of us.

These five short reads will help you sharpen your small business branding, connect with the right people, and get your marketing off on the right foot. We suggest you grab a coffee, kick back, and check them all out - you’ll be leveling up in no time.

But, hey, we’re also here to help. It’s what we do! So if you need help putting these strategies into action, just send a message or bat signal in the sky, and we’ll be there to help build your brand and market your small business the right way.